Same Mission, New Look for First Tee — Southeast Wisconsin

Categories: News

First Tee —­­ Southeast Wisconsin, a youth development organization empowering kids to build their strength of character through the game of golf, has updated its brand to better serve kids and address the growing pressures they face.

First Tee — Southeast Wisconsin is part of a network of 150 chapters and is undergoing a brand refresh for the first time in the organization’s 23-year history.

“First Tee — Southeast Wisconsin has always been about helping kids navigate challenges, and to grow stronger as they move through them,” said David Cohn, Executive Director. “We still believe the game of golf is the perfect platform for personal growth. We are excited to bring forward a powerful mission and a modern look and feel to everything we do.”

The brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of First Tee’s promise to help empower kids to build their strength of character.

The brand evolution includes a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes include removing “The” from the organization’s name, updated colors and patterns, and a refreshed brand story. First Tee will release a new PSA on Sept. 4, which brings to life the new brand and reignites interest in its mission.

For over 20 years, First Tee — Southeast Wisconsin has been creating experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, First Tee — Southeast Wisconsin creates active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at seven golf courses, 46 schools and nine youth centers in Southeast Wisconsin community.