First Tee partners with PGA of America and Youth on Course to support Project Play’s 63×30 initiative
First Tee has joined the PGA of America and Youth on Course in a groundbreaking alliance to support Project Play’s 63×30 initiative, a national movement to increase youth sports participation to 63% by 2030.
The collaboration addresses a concerning trend: only 55% of children ages 6-17 in the U.S. currently play organized sports, down from 58% in 2017. The three organizations will work together to elevate youth sports participation through golf by removing barriers that prevent access to the game and promoting quality sports experiences for all young people.
“While First Tee’s mission is to help young people build character through golf, development of the game of golf has always been an important byproduct of our work,” said Greg McLaughlin, CEO of First Tee. “Aspen Institute’s Project Play is engaging an array of organizations involved in youth sports to work together. First Tee is proud to come alongside PGA of America and Youth on Course to support this initiative.”

Why Youth Sports Matter
Research shows that achieving 63% participation could deliver more than 1.8 million Quality Years of Life and generate $80 billion in societal benefits through reduced medical costs and increased worker productivity. Beyond the numbers, sports participation helps young people develop physical health, social-emotional skills, character strengths, and a sense of belonging.
“The benefits of youth playing sports are immense, for their own development, and our society as a whole,” said Adam Heieck, CEO of Youth on Course. “We have a collective responsibility in golf, to ensure our sport is accessible for any kid who wants to play, and that’s what this collaboration is about.”
A Framework for Quality Youth Sports
As part of this commitment, First Tee has endorsed the Children’s Bill of Rights in Sports, joining more than 500 organizations in supporting standards for youth sports that include safe environments, qualified coaches, and developmentally appropriate activities. This framework aligns with First Tee’s commitment to positive youth development and reinforces the organization’s focus on creating quality experiences for young people.
“Golf is showing what it means to be a team sport,” said Tom Farrey, executive director of the Aspen Institute’s Sports & Society program. “Leading organizations are working together in service of youth, creating a common language and set of aligned activities that holds the key to getting and keeping more kids in the game.”
What This Means Locally
As a First Tee chapter, First Tee — Southeast Wisconsin is proud to be part of this national effort. The partnership validates the work our organization does every day throughout the region to make golf accessible and use it as a vehicle for positive youth development.
The collaboration positions First Tee as part of a larger movement and may create new opportunities for partnerships with schools, community organizations, and funders who share the goal of increasing quality youth sports participation.

About Project Play
Project Play is the flagship initiative of the Aspen Institute’s Sports & Society Program. Since 2017, it has engaged a cross-sector roundtable of leading organizations committed to getting and keeping children active through sports. Through research and community engagement, Project Play provides tools and resources so every child in America can access quality sports opportunities.
The 63×30 initiative takes its name from the national public health goal established by the U.S. Department of Health and Human Services to achieve 63% youth sports participation by 2030.



















